In complex contexts the organization is part of the outside world and gets its value in the interaction and adaptation from which new patterns and solutions develop. Like a swarm of birds, finding their way to new horizons.

The swarm symbolizes contextual leadership. Leadership that takes place within the context of a larger system,  the extensive network of which an organization is part. A massive system with often turbulent dynamics, in which you have to find your way. Your company like a flock of birds?

The main characteristics of a swarm organization are Movement: the swarm is dynamic, always in motion. Adaptivity: it adapts quickly and flexibly to external circumstances. Direction: there is a common course towards a shared destination. Teamwork: everyone participates and works together, without a visible leader. Leadership is embedded in the swarm.